Which statement best describes a primary church social media goal?

• A. It stops the scroll.
• B. Do ministry, not promote ministry.
• C. Pursue discipleship.
• D. Reach new followers.

Answer: (C)

The main idea being tested is the ultimate purpose of a church’s social media effort: to support people in growing as followers of Christ. Social media isn’t just about catching attention or boosting follower numbers; it’s a tool to nurture spiritual growth, teach doctrine, build community, and equip people to live out their faith. Describing the goal as pursuing discipleship captures that ongoing, formative process—teaching, mentoring, and encouraging believers to mature in their faith and practice.

The other statements describe tactics or outward results rather than the enduring aim. Stopping the scroll is about grabbing attention, which is useful but not the end goal. Doing ministry without promoting ministry speaks to tone and approach, not the ultimate objective. Reaching new followers is important, but it’s a metric or means to an end, whereas pursuing discipleship names the ongoing purpose behind every post and interaction.