Which statement about the 50% rule is true?

• A. It applies only to emails.
• B. It applies to all messages regardless of audience size.
• C. It applies to social posts only.
• D. It means you should only send church-wide messages when more than 50% of your people are affected.

Answer: (D)

The idea being tested is deciding when a message should go to the whole church based on how many people are affected. The correct statement says you should only send church-wide messages when more than half of your people are affected. This aligns with using the size of the impact to determine audience scope: if most of the audience is affected, everyone needs to know; if only a subset is affected, target that subset to keep communications relevant and avoid unnecessary noise for the rest.

For example, a change that affects the entire church meets the threshold, so a church-wide note is appropriate. If only a particular ministry or group is affected, a targeted message to that group is more suitable.

The other ideas misinterpret the rule. It isn’t limited to emails, nor does it require every message to be church-wide regardless of audience size, nor is it restricted to social posts only.