Which of the following is NOT listed as a marketing mistake churches often make?

• A. They prioritize personal relationships over conversation.
• B. They have no strategy.
• C. They fail to communicate who they are.
• D. They think branding equals marketing.

Answer: (A)

The main idea here is spotting common marketing mistakes churches actually make in this framework. The statement about prioritizing personal relationships over conversation isn’t described as a marketing mistake in the typical list. The mistakes that are highlighted include having no strategy, not communicating clearly who the church is, and thinking branding alone equals marketing.

Why those are mistakes: without a strategy, there’s no plan to reach people or measure success. If you don’t communicate who you are, people don’t understand your mission or values, so outreach feels vague or irrelevant. And treating branding as marketing conflates identity design with the broader outreach work of marketing—branding sets a look and feel, but you still need messaging, channels, and tactics to actually engage people.

So the statement about prioritizing personal relationships over conversation isn’t listed as a marketing mistake, which is why it’s the correct choice for NOT being listed.