Which ad formats tend to perform best on Facebook?

• A. Text-only ads
• B. Image ads
• C. Static banner ads
• D. Ads with video or carousel formats perform best.

Answer: (D)

Capturing attention with dynamic media and the ability to tell a story in one unit is what tends to perform best on Facebook. Video ads autoplay in the feed and quickly convey value, emotion, and how a product works, so viewers often watch longer and more closely than they do with static text or single-image ads. This higher engagement and stronger intent signals typically lead to better reach, more video views, and improved conversions.

Carousel ads take that a step further by letting you show multiple images or videos within one ad, so you can tell a mini-story, highlight several features, or showcase different products and benefits without forcing a new ad unit. The interactive swiping and multi-asset format keep people engaged longer and provide more chances to hook a viewer and drive actions. For these reasons, formats with video or carousel tend to outperform text-only or static image formats, delivering better results at often lower costs.