When launching a church website, which option reflects the recommended timing?

• A. Have a promotional campaign on social media, email, church apps, bulletin, etc.
• B. Schedule regular updates to keep it fresh.
• C. Launch on Friday to maximize weekend traffic.
• D. Early in the week, not on a Friday, so you have time to fix issues.

Answer: (D)

Starting the site rollout early in the week gives you a window to test, catch glitches, and fix issues before peak weekend activity. When a church site is relied on for service times, sermon access, online giving, and event calendars, any problems during weekend use can create a poor experience for visitors. If you launch on Friday, the team may be less available to respond quickly—weekend plans, services, and volunteer schedules can compete for attention, so fixes may not happen in time. By going live earlier in the week, you can monitor performance, verify forms and calendars work, polish content, and ensure the site is stable before the weekend crowd arrives. The other options focus more on promotion or ongoing updates rather than ensuring a smooth, reliable launch, and launching Friday carries extra risk.