To brainstorm effectively, what should you do instead of working alone?

• A. Use interns
• B. Hire a consultant
• C. Build a team
• D. Wait for others

Answer: (C)

Brainstorming works best when ideas come from collaborative effort. Bringing people together creates diverse perspectives, skills, and experiences, which expands the pool of ideas and helps ideas be challenged and improved more quickly. A team can bounce ideas off one another, build on each other’s insights, and provide quick feedback, making the process more dynamic and productive. This shared energy keeps momentum going and ensures you capture contributions from others who care about the project.

Interns or consultants can contribute, but they don’t replace the value of forming a stable, ongoing team that regularly collaborates and refines ideas. Waiting for others stalls progress and misses the benefits of immediate, in‑the‑room brainstorming.