Should churches engage in advertising and marketing?

• A. Yes
• B. No
• C. Sometimes
• D. Not sure

Answer: (A)

Advertising and marketing are practical tools for a church to clearly share its presence, invite participation, and inform the community about worship times, programs, and outreach opportunities. When used with integrity, they help people discover where and how they can engage with the church, hear the message, and connect with volunteers, classes, or services that meet their needs. This proactive outreach aligns with the mission of reaching and serving the broader community, not with chasing trends or manipulating people. Thoughtful planning—using appropriate channels, honest messaging, and respect for the audience—ensures the church communicates effectively without compromising values. For example, updates on the church website, social media posts, signage, and local event advertising can all spread awareness of worship, classes, and service opportunities, helping more people find a place to belong.